WEEK5 - HERO & DETAIL SHOT
Hero Shot
Detail Shot
This is the display centre which intends to present the products from "Off-White"(Above ground) and "Bernabei Freeman" (Below Ground). The composition of the workshops seems to separate the two brands by the cavernous open space between the two dominant structures. Depicted in the hero shot which captures the overall structure of the building and its placement in the surroundings, the above ground workshop is elevated by several organically positioned tubes, extending horizontally at a soaring height. The below ground workshop is linked by a "floating" staircase and a opened display area. Although the products from the two companies seem to be different, however many shared attributes can be found upon deeper inspection. BernabeiFreeman's utilisation of modern technologies to challenge the notion of traditional craftsmanship is very similar to the disruption of order presented by Off-White. Hence, this overlap in style is imparted in the building through the connection between the two main structures. As it is shown in the detail shot, the viewer can see the pillars and the staircase which leads up to the above ground workshop. Hence this two photos conveys how the building fully encapsulates its products by acknowledging the differences and celebrating the similarities via the connections between the spaces.
Comments
Post a Comment